Tech platform, SportyBet appoints Cheslin Kolbe and Benni McCarthy as brand Ambassadors

SportyBet, the flagship betting platform owned by global sports and entertainment powerhouse Sporty Group, announced the appointment of two of South Africa’s most celebrated athletes — Cheslin Kolbe and BenniMcCarthy — as its newest oficial brand ambassadors.

Cheslin Kolbe stands as one of South Africa’s most celebrated rugby talents, a currentSpringbok and two-time Rugby World Cup Champion, having helped secure global titles in both 2019 and 2023. Renowned for his explosive speed, elusive footwork, and match-winningbrilliance, Kolbe remains a central figure in the national side and one of world rugby’s great modern entertainers. Before rising to global prominence, Kolbe also showcased his versatility on the international sevens stage. As part of the South Africa Sevens squad, he contributed to the Blitzbokke’s bronze medal at the 2016 Rio Olympics, adding another milestone to a distinguished international résumé.

Joining him is Benni McCarthy, the most decorated footballer in South African history. McCarthyis the country’s all-time leading goal scorer and remains the only South African ever to lift theUEFA Champions League trophy, a triumph he achieved with FC Porto under legendary coach José Mourinho in 2004. Today, he continues to shape African football as the head coach of Kenya’s national team.

“It is with the utmost pride that we welcome Cheslin Kolbe and Benni McCarthy as SportyBetbrand ambassadors,” said Miguel Puche, Global Brand Director at Sporty Group. “Both athletesare icons whose excellence, discipline and ambition reflect the values we champion. Theirstories resonate deeply with fans across Africa, and they embody the bold, global vision thatdrives SportyBet."